Exploring Italy is like diving into a treasure trove of enchanting cities, each boasting its own distinct charm, culture, and local flair. While it's a tough task to narrow down Italy to just ten cities, we've picked destinations that perfectly capture the essence of la dolce vita – think vibrant colors and streets begging to be snapped for Instagram. But hold on, we've skipped the usual suspects like Venice and Naples to show you some hidden gems waiting to be discovered. So, get ready for a journey through the 10 best cities to visit in Italy, where every corner promises a new adventure!

1. Burano: An Island in Venice

Burano in Italy

First on our list of the best cities to visit in Italy is the eye-catching Burano. This charming little island has been ranked among the 10 most colorful cities in the world. The houses on this popular Italian island are all different colors, bordered by the blue-green waters of the canals. Legend has it that the houses were initially painted to help fishermen find their way home in case of fog. If you're looking for a colourful and charming destination in Italy, Burano is a perfect choice. Its vibrant streets, picturesque canals, and delicious gelato makes it a delightful city to visit in Summer.

2. Rome

View of Rome

While Rome might be a familiar name, it's still a star on our list of Italy's top cities to visit. And let's be real, there's a good reason why this ancient wonder holds the crown as Italy's capital! From the iconic Trevi Fountain to the majestic Colosseum, Rome is a must-see destination for any traveler. Lose yourself in the winding cobblestone streets of antiquity, or dive into the vibrant chaos of a bustling weekend market. Rome isn't just a city; it's a timeless adventure waiting to be explored

Check out our guide to spending 24 hours in Rome!

3. Lake Como

Lake Como in Italy

The third largest lake in Italy, located in the Lombardy region, Lake Como is a peaceful place that allows you to take in majestic views between mountains and lake. With its tranquil waters, stunning scenery, and charming lakeside villages, Lake Como offers a peaceful retreat surrounded by natural beauty. It's the ideal spot for relaxing walks, boat trips, and lakeside picnics. This lake is also known as Lake Lario, and is undisputedly one of the most beautiful cities in Italy.

4. Milan

Rome by night

Milan, Italy's fashion and design capital, offers a blend of style, culture, and history.  Explore iconic landmarks like the Duomo and Leonardo da Vinci's The Last Supper. Dive into art at Villa Necchi Campiglio and Fondazione Prada. Don't miss Milan's aperitivo scene at N'Ombra de Vin. With its cosmopolitan vibe and Italian authenticity, Milan is a must-visit destination.

5. The Island of Procida: Southern Italy

Island Procida

Procida is a tiny Italian island that is well worth a visit. Known for being the location of many films such as The Talented Mr. Ripley, Procida is reputable for its sweetness and authenticity. While in Procida you will have the opportunity to stroll through the colorful streets of the island and discover yellow, pink or blue houses, decor to dream about! Don't forget to stroll through the city stairs to arrive in the old historical centre of Terra Murata.

6. Florence: Northern Italy

Florence in Italy

Florence isn't just a city; it's a masterpiece waiting to be discovered. As Italy's creative capital, it's a playground where legends like Michelangelo, Leonardo Da Vinci, and Guccio Gucci once roamed, leaving behind a trail of artistic brilliance. Everywhere you turn, you're greeted with masterpieces, from the iconic sculptures at the Uffizi to the architectural wonders lining the streets. But beyond its artistic heritage, Florence seduces with its natural charm. Wander across the Ponte Vecchio and find yourself in Oltrarno, a district brimming with cobblestone streets, cozy cafes, and artisans preserving age-old crafts. Here, nature intertwines with history, offering panoramic views of the city against the backdrop of majestic mountains.

7. The Dolomites


Our next destination for cities in Italy takes us to the Unesco World Heritage Site, the Dolomites, located in northern Italy. The crystal clear waters of the lago di Braie, the church of Santa Magdalena, the Tre Cime di Lavaredo are all landscapes more beautiful than the others. The Dolomites are a real favorite in Italy and make a stunning backdrop with dramatic rock shapes. Escape to the stunning Dolomites and immerse yourselves in nature's wonderland. Go hiking or biking along scenic trails, enjoy picnics in the mountains, or try your hand at rock climbing.

8. The Amalfi Coast

Amalfi cost

One of the most beautiful coasts in Italy and even in Europe, the Amalfi Coast is a dreamy place that doesn't seem real. In the south of Italy, from Sorrento to Salerno, discover this splendid coastline along the Tyrrhenian Sea. Between perched villages and green forests, this sublime landscape is a favourite place for many painters as it’s described as a place to awaken your artistic soul. Discover the beauty of the Amalfi Coast and explore its picturesque villages, stunning beaches, and dramatic cliffs. Take a boat trip along the coast, swim in crystal-clear waters, or explore historic towns like Amalfi and Positano.

9. The Cinque Terre

Cinq Terre

Between cliffs and turquoise waters, discover the Cinque Terre. These fishing villages in the heart of the Italian Riveria are a destination in Italy not to be missed. A 19th-century railway line crosses the villages located on the cliffs. Explore the colorful villages of the Cinque Terre with your family and enjoy breathtaking coastal views, scenic hikes, and delicious seafood. Take a boat trip along the coast, go snorkeling in crystal-clear waters, or explore historic landmarks like the Church of San Giovanni Battista. These fishing villages in the heart of the Italian Riveria are a destination in Italy not to be missed. A 19th-century railway line crosses the villages located on the cliffs.

10. Tropea

Tropea island

Last on our list of the best cities to visit in Italy is Tropea. Tropea's golden beach is ranked among the most beautiful beaches in Italy. An idyllic place for beautiful photos in the warm and crystal clear waters of Italy. Don't miss the famous church Santa Maria dell Isola built on a rock that overlooks the sea. Relax on the beautiful beaches of Tropea and enjoy sun-soaked days, swimming in crystal-clear waters, and building sandcastles on the shore.

Last Thoughts: Cities to Visit in Italy

flightgift card in front of Rome

As you can see, Italy is full of wonders and places, each more incredible than the last. Are you planning a trip with friends of family? Make their vacation even more special by gifting them a flight voucher to send them off to these beautiful cities in Italy. They won't have to choose between exploring the culture of Northern Italy or soaking in the sun in Southern Italy, with a flight gift card they have the ability to book with over 400 different airlines to over 980 destinations!